2016 Hyundai Tucson First Drive: Korea Bolsters Its Starting Lineup

-Forgive us for a second if we talk stick-and-ball sports, but the National Football League recently announced a new headline automotive sponsor, dumping General Motors for Hyundai. Indeed, despite the league’s ongoing domestic-violence woes, Hyundai is dropping $50 million of its marketing budget on the NFL, in large part because the carmaker’s sales have flattened over the last three years as Americans have resumed their own rocky love affair with trucks. And Korean trucks are as rare as NFL players who have never suffered a concussion. READ MORE ››

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