Friday, December 11, 2015

Say Cool Uncle: The Mini Cooper Clubman Grows Up (A Little)

-For the debut of the 2016 Cooper Clubman, Mini has conjured up a new identity that it hopes will extend across the brand and resonate with buyers: the cool uncle. The way Mini spins it, every family has one member that is unlike the others, a worldly type on the fringe who follows his own path and radiates an undeniable sense of distinction. Mini wants to be that uncle, and it’s starting with the Clubman. READ MORE ››

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