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Apparently, Jimmy Pursey was wrong. According to Scion, the kids want to be divided. Hersham, England, boy Pursey grew up on the other side of the M25 from Woking’s Ron Dennis, although the motorway around London came into existence only a year before Pursey founded his punk-rock group, Sham 69. And while Dennis was working on his Project Three operation, predecessor to what we’d ultimately come to know as the modern McLaren concern, Pursey was starting to play shows. By the time Dennis’ Project Four operation merged with McLaren, Sham 69 had broken up, but not before it managed to push “If the Kids Are United” up to number nine on the U.K. charts. One might’ve called Pursey a “young urban creative” or “yucky,” which might’ve been more appropriate given punk rockers’ stinky reputation. Scion likes the term “yuccie,” and they like the yuccies themselves, viewing the city-dwelling post-bohos as the brand’s future. And while we imagine Pursey and his mates meandering about the south of England in a busted-up Commer, Toyota’s youth-focused division has a different vision, one informed by the yuccies, not the yuckies. One that says, “Polarizing is OK. Boring is not.” Really, it says so right in the press release. The result is the C-HR, which we saw a year ago in Paris, as a Toyota, and then again this year in Frankfurt. Now it’s red and in Los Angeles wearing a Scion badge. READ MORE ››
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