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A new Dawn is coming for Rolls-Royce—literally—at the Frankfurt auto show, and the company has released teaser images showing at least two locations where the name of the car—which is essentially a convertible Wraith—will appear in the vehicle, should its occupants be so rich and aloof that they forget mid-trip which of their luxury chariots they summoned to ferry them to and fro.
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The teaser shots also portray a dapper dude standing in the desert near the opened “coach” door, presumably at dawn, as well as some blue and orange (!) leather bits and the exquisite book-matched, open-pore wood veneers of the dashboard. What we really want to see, of course, is the top design, up and down, and what it’s made of. At this point, we assume it uses white beluga whale skin festooned with backlit Lalique crystals. But it might just be fabric, like that of another zooty four-seat convertible making its debut at Frankfurt this year, the 2017 Mercedes-Benz S-class cabriolet.
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- Smoove, B: We Attend Rolls-Royce’s White Glove Chauffeur Training Program
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- Because Fashion! Rolls-Royce “Wraith—Inspired by Fashion” Debuts, Inspires Nutty Press Photos
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- Rolls-Royce Wraith Full Coverage: News, Photos, Specs, Reviews, and More
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The desert setting is no coincidence, as the car is expected to sell rather well in the sandscape of the Middle East, but it should also help bolster Rolls-Royce sales in U.S. and China, all markets in which Bentley has had this chunk of the four-seat ultra-luxe convertible market pretty much to itself for a generation. So, no matter what the top is made from, we’re looking forward to seeing more.
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